Friday, October 22, 2010

Sugar Rush

Halloween is just around the corner, and candy is on the minds of children and adults alike. According to the Census Bureau, Americans eat an average of 25 pounds of candy each year. While major and minor manufacturers introduce hundreds of new candies every year, only a handful become successful to fill a void and stay on the market. With so many options available to candy lovers, what are the best selling sweet treats across the country? Take a look at the results, based on sales data from the Symphony IRI Group.
  1. M&M's
  2. Reese's Peanut Butter Cups
  3. Hershey's Chocolate Bar
  4. Snickers
  5. Orbit
  6. Trident (The world's first sugar-free gum!)
  7. 5 React
  8. Stride
  9. Kit-Kat
  10. Extra
  11. Eclipse
  12. Twix
  13. Twizzlers
  14. Skittles
  15. Dove Bar
  16. 3 Musketeers
  17. Starburst
  18. Milky Way
  19. Butterfinger
  20. Trident White
  21. Hershey's Kisses
  22. Tic Tacs
  23. Dentyne
  24. Orbit White
  25. Ice Breakers
The rest of the world likes candy as well. Industry experts break up confectionery goods into three segments: chocolate, non-chocolate, and chewing gum. Chocolate is the largest category, making up 55 percent of all candy sold. Gum has a 14 percent stake in the industry, and is the fastest growing candy segment.

Is your favorite candy on this list? Leave a message and tell me more about the sugary goodness you crave at Halloween and all year long!

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