Wednesday, December 29, 2010

Making Headlines

So much has happened in the past 12 months! Many food and beverage consumer packaged goods companies made headlines in 2010. Let's take a look back at the top CPG stories of the year.

2009 ended with a huge announcement from Pepsi. The soft drink company ditched its Super Bowl advertising and instead spent $20 million this year on the Pepsi Refresh Project, awarding grants to individuals, communities, and organizations to make a difference across the country. To date, more than 61 million votes have been cast, resulting in 351 projects netting $14.6 million from the company.

Throughout the year, many states battled a soda tax, with politicians in cities nationwide boycotting sugary beverages and demanding a fee from consumers who choose to purchase soft drinks, flavored water, and juice containing high levels of sugar. When voters headed to the polls, their voices were heard; the tax was rejected and many organizations have backed away from the initiative for now.

Only a few short months after unveiling its 100% compostable bag, SunChips announced in October that they would silence their efforts after consumers complained about the loud biodegradable packaging. The company has gone back to the drawing board and plans to reveal a new, quieter, environmentally friendly package in the coming year.

In 2010, snack companies united for a common cause. Knowing that eating healthy has become a top priority for consumers, several food and beverage consumer packaged goods companies banded together and vowed to reduce calories, sodium, trans-fats, high fructose corn syrup, and the like from their products.

Food and beverage CPG companies got creative with their promotions this year. Frito-Lay toured the United States with a Mobile Greenhouse designed to bring a rural farm experience to metropolitan areas like New York City, Boston, and Chicago. The tour allowed visitors the opportunity to interact first-hand with plants, meet a Lay's potato farmer, and enjoy interactive stations. Heinz also hit the road this year with a Road Trip to introduce its new Dip and Squeeze packaging.

Other food topics dominating headlines in 2010 include this summer's recall of more than half a billion eggs after a salmonella outbreak, and the great bacon craze churning out everything from soda to popcorn. In addition, Mountain Dew once again completed a successful Dewmocracy campaign, and brands like Pop-Tarts, Wonka, and Disney bested the economy by opening retail stores in New York's Times Square.

What headlines will you remember from 2010? Tell me about the news stories you recall dominating headlines this past year!

No comments:

Post a Comment