Wednesday, August 3, 2011

Direct TV

Temperatures are sweltering across the United States. To beat the heat, the only logical thing for me to do is to enjoy the air conditioning of my home with a big bowl of ice cream! Of course, I wouldn’t want to waste my summer being cooped up and unproductive, so I’ve uncovered some amazing and informative documentaries to help pass the time. Here are my recommendations to learn more about the food and beverage consumer packaged goods industry on the small screen. Thanks, CNBC!

CNBC Titans: Milton Hershey

TV doesn't get much sweeter than discovering the history behind The Hershey Company. Chocolate mogul Milton Hershey put Hershey, Pennsylvania, on the map. Today the town boasts The Milton Hersey School, Hersheypark and Chocolate World, and the Penn State Milton S. Hershey Medical Center.


Supermarkets Inc: Inside a $500 Billion Money Machine

Ever walk around a grocery store and wonder why items are placed where? Find out what goes on behind the scenes of your local market, as well as how these supermarkets remain competitive in this tough industry. The show also includes insights from Martin Lindstrom, author of Buyology – Truth and Lies About Why We Buy, and features stores such as Pittsburgh's Market District. Watch the whole broadcast on Hulu.


Coca-Cola: The Real Story Behind the Real Thing

For the past 125 years, Coca-Cola has built its strong reputation. Today, Coke is the best-known brand around the globe and the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. This original one-hour documentary reveals never-before-seen labs, secret archives, and high-tech product testing involved in creating and maintaining this American icon. Find the entire presentation online at Hulu.com.


If you've seen a show about the food and beverage CPG industry that I need to add to my "must watch" list, leave a message and let me know!

1 comment:

  1. CNBC does it again! I'm actually watching a fascinating documentary about Target right now. Check it out - Target: Inside the Bullseye, http://www.cnbc.com/id/40588422

    ReplyDelete