PB...No J

Did you know that November is National Peanut Butter Lovers Month? Since last year's tribute to the creamy and crunchy varieties of such brands like Jif and Skippy, much has changed in the PB category.

For starters, peanut butter has been dominating the news for the past few months. This summer's hot and dry weather, combined with farmers planting less peanuts for the upcoming crop, has led to a shortage of the legume. This has pushed peanut butter prices up for both manufacturers and consumers, making peanut butter one of the priciest items at the grocery store and in your pantry.

Despite this news, peanut butter makers have still been hard at work, creating new kinds of peanut butter for PB lovers across the globe. Skippy recently introduced a line of natural products, including Natural Super Chunk, Natural Creamy, and Natural Creamy with Honey. The 100 percent natural spreads contain no artificial colors or flavorings, and need no stirring.

Additionally, Planters, America's leading snack nut brand, added peanut butter to its line-up once again after a 30-year hiatus. The newly unveiled PB also presented a new animated character, Peanut Butter Doug, the dubious and adventurous stunt double of Mr. Peanut.


According to the National Peanut Board, the average American consumes more than six pounds of peanuts and peanut butter products each year. With peanut butter consumed in 90 percent of U.S. households, Americans combine to eat more than 1.5 billion pounds of peanuty goodness annually, and spend $800 million on peanut butter alone.

How will you love peanut butter this month? Share your favorite peanut butter recipe, craft, or whip up the most creative peanut butter and jelly sandwich you can imagine, and enjoy celebrating National Peanut Butter Lovers Month!