Wednesday, July 6, 2011

Hall of Fame

Tucan Sam? Mr. Peanut? Who's your favorite advertising icon? From Charlie the Tuna to the Jolly Green Giant, beloved characters across the years have helped consumers connect with a brand. The personified creatures have earned their place in American pop culture, with many companies making over their "spokesperson" to keep up with the times.

Later this year, advertising enthusiasts will be able to visit the Advertising Icon Museum in Kansas City to honor advertising icons new and old. The institution will display the world's largest-known collection of three‐dimensional advertising icons. The 12,000-square foot museum will be home to more than 2,000 legendary advertising icons and will serve as the permanent home of the Madison Avenue Advertising Walk of Fame, the annual class of America's favorite icons as chosen by millions of online voters.

The Advertising Icon Museum will surely highlight the Top 10 Advertising Icons of the Century, as noted by Ad Age. The list includes well known figures including Betty Crocker, the Pillsbury Doughboy, Aunt Jemima, and Tony the Tiger.

Recently, CBS Sunday Morning profiled some classic advertising icons getting a fresh face with help from agency partners to reconnect with today's consumer. View the video below:

Which ad icons stand out to you? Share memories of your favorite advertising character!

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