Wednesday, July 27, 2011

Whom Do You Love?

Are you feeling the love? A recently released list named this year's most liked brands in the country, and food and beverage CPG manufacturers have landed top spots. It's no wonder many of the consumer-friendly products ranked highly; each company has spent years honing its brand, image, and marketing.

The list based its standings on the American Customer Satisfaction Index, with each company earning its position based on thousands of consumer satisfaction surveys administered by ACSI.

Business Insider announced the results last week, and food and beverage companies rated as follows: ketchup maker H.J. Heinz earned the highest spot on the list, landing at number three. The 142-year-old business received a score of 88 out of 100 on the satisfaction index.

Quaker came in next, with a rating of 86. A push toward more whole grains and less sugar surely helped the PepsiCo-owned brand secure the eighth opening on the list.

While also achieving a satisfaction score of 86, Hershey came in at number 12, according to Business Insider. The Hershey Company is the largest chocolate manufacturer in North America, and distributes candies including Reese's, Jolly Rancher, and Twizzlers.

Next up, Sara Lee, number 13 on the list with a satisfaction rating of 85. Makers of fresh and frozen baked goods since 1939, the corporation continues to live up to its slogan, "Nobody doesn't like Sara Lee!"

With a score of 85, Dr. Pepper Snapple locked in the number 17 spot on the list. In addition to the obvious Dr. Pepper and Snapple, the company also owns well-known beverage brands such as A&W Root Beer, Hawaiian Punch, Sunkist, and 7UP. Last year, company revenues topped $1.33 billion.

The final company on the list, Mars, Incorporated, rounded out the food and beverage CPG manufacturers on the list at number 19, and a score of 85. Over the years, the candy maker has created sweet favorites like Snickers, Twix, and Skittles. In 2010, Mars reported revenues of $30 billion, and in 2008, the company purchased gum producer Wrigley along with Berkshire Hathaway Incorporated.

Luckily, no food and beverage companies landed on this year's most hated list. BNET, the CBS Interactive Network, also published a similar list, with the same ACSI scores, but slightly different rankings.

What do you think of this list? Did the companies, brands, and products you love make the cut? Leave a comment and tell me more!

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