Wednesday, July 13, 2011

I Scream, You Scream

We're halfway through July, which means we still have two weeks to celebrate National Ice Cream Month! Ronald Reagan designated July as National Ice Cream Month in 1984, and for the past 27 years, we've had a full 31 days to formally recognize the frozen treat that keeps us cool all summer.

Since my ice cream post last year, food manufacturers have created new concoctions for consumers to enjoy. Whether you're in the mood for a decadently sweet dessert, a low-fat creamy delight, or something in between, ice cream companies have you covered! Take a look at these new ice cream lines that have hit store shelves so far this year.

In March, Ben and Jerry's launched Late Night Snack, a flavor inspired by a "Late Night with Jimmy Fallon" skit. The vanilla ice cream combines a sweet and salty combination with a caramel swirl and crunchy fudge-covered potato chip clusters.

Ben and Jerry's welcomed two more flavors in May, available only at Target. Volun-Tiramisu and Peanut Butter World are intended to promote volunteerism, joining last year's philanthropic ice cream debut of Berry Voluntary and Brownie Chew Gooder.

This company isn't the only one, however, adding a new twist to their tried and true lineup. Klondike is mixing it up with new taste sensations like Mint Chocolate Chip and Caramel Pretzel. Blue Bunny, Hershey's Ice Cream, and Breyers also keep us guessing with new items unveiled constantly.

For kids and kids at heart, Popsicle brand frozen treats introduced Jolly Rancher ice pops. With long-lasting flavors straight from the hard candy, each pop combines cherry, blue raspberry, green apple, and grape flavors.

Looking for a healthier way to celebrate National Ice Cream Month? Reach for one of new Weight Watchers' new ice cream treats. For those on the diet program, the frozen treats range from one to four points to keep your eating plan on track. Try a Strawberry Smoothie Bar, a GIANT Latte Bar, a Dark Chocolate Raspberry Ice Cream Bar, or many of the other low-fat varieties the manufacturer offers.

Skinny Cow from Nestlé also provides a lower fat ice cream option. From sandwiches and truffle bars to individual cones and cups in mouth-watering flavors including Strawberry Cheesecake and Caramel Cone, Skinny Cow is another tasty alternative to help ice cream lovers snack smartly.

Of course, you can always visit your nearest Maggie Moo's or Baskin-Robbins or head to your grocer's freezer to enjoy your favorite ice cream flavor this month – and all year! – long.

So tell me, what's your favorite ice cream flavor? Drop me a note and tell me how you're planning to celebrate National Ice Cream Month!

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