Trick-Or-Treat

Halloween – what a wonderful time of year! Adults and kids alike have every reason to love this holiday. From dressing up like your favorite superhero (without getting weird looks) to an abundance of candy on store shelves and door-to-door, everyone can get into the Halloween spirit. This year, you might notice some new candy options at your local supermarket or in your treat bag with an update from your favorite sweet companies.

If you're a fan of marshmallow Peeps at Easter, you have another reason to love them at Halloween. This year, the Just Born candy company added new, individually wrapped, milk chocolate covered pumpkins to its line-up.

This time of year, Willy Wonka brings out his "Spooky Nerds." The orange and fruit punch flavored sugar bits are packaged in boxes adorned with devil and ghost dressed Nerds. Cute and delicious!

The Hershey Company also gets into the Halloween mood with limited-time Hershey's Kisses in flavors like Candy Corn and Pumpkin Spice.

If you're more of a salty snack eater, you're in luck! This year, Frito-Lay rolled out Cheetos Mighty Zingers in crazy cheddar and wicked picante flavor.

Last year, Frito-Lay's parent company offered special Pepsi Halloween cans to recognize this scary time of year.

As the highest-grossing holiday of the year for the candy industry, you can bet that new sweets will be added to grocery shelves year after year. What new Halloween treats have you noticed this season?

Play Ball!

Tomorrow night, the World Series will begin. This year, the Texas Rangers take on the San Francisco Giants to battle it out in Major League Baseball's championship series. While baseball is associated with ballpark food like hot dogs, nachos, and Cracker Jacks, the game would not be possible without a home in which the teams can play ball. For that, many baseball franchises can thank food and beverage consumer packaged goods companies for sponsoring the sports fields and stadiums that bring us America's pastime.

It all started in 1926, when Wrigley became the first company to buy naming rights to a baseball stadium. Gum magnate William Wrigley, owner of the Chicago Cubs, named his team's stadium Wrigley Field. The trend caught on and continued.

The Colorado Rockies call Coors Field home. Since 1995 Coors Brewing Company in nearby Golden, Colorado, has owned the naming rights to the Denver stadium. The beer company is not alone, however, when it comes to naming baseball venues. Miller Park in Milwaukee, Wisconsin, owes its name to Miller Brewing Company. Miller's $40 million contract as the title sponsor for the home of the Milwaukee Brewers runs through 2020. Another beer company, Anheuser-Busch, is behind Busch Stadium, where the St. Louis Cardinals play. The ballpark opened on April 4, 2006, and the brewer's naming rights deal, which will last through the 2025 season, helped to offset the stadium's original construction costs.

While beer and baseball go hand in hand, not too many fans would associate the sport with orange juice, but they should! Tropicana Field in St. Petersburg, Florida, has been home to the Tampa Bay Rays since 1990. The domed stadium seats 36,973. Minute Maid Park in Houston, Texas, opened in 2000, and houses the Astros.

Retailers are into the naming act, too. Pet supplier PETCO owns the rights to PETCO Park, home of the San Diego Padres. Thanks to Target, the Minnesota Twins have their own venue and no longer have to share space with local college and pro football teams with the opening of Target Field this year in Minneapolis.

Food and beverage CPG companies aren't only involved in naming baseball stadiums. Since 2001, Heinz Field in Pittsburgh has been the home of the Pittsburgh Steelers and the Pitt Panthers. Within the football arena, the Coca-Cola Great Hall spans approximately 40,000 square feet and displays a collection of Steelers and Panthers memorabilia. Finally, hockey and basketball fans in Denver unite at the Pepsi Center for sporting events and concerts.

If you've attended a sporting event at one of these ballparks or sports venues, tell me about your experience! What other CPG companies or retailers would you like to see in lights as a stadium sponsor?

Sugar Rush

Halloween is just around the corner, and candy is on the minds of children and adults alike. According to the Census Bureau, Americans eat an average of 25 pounds of candy each year. While major and minor manufacturers introduce hundreds of new candies every year, only a handful become successful to fill a void and stay on the market. With so many options available to candy lovers, what are the best selling sweet treats across the country? Take a look at the results, based on sales data from the Symphony IRI Group.

1. M&M's
   
2. Reese's Peanut Butter Cups
   
3. Hershey's Chocolate Bar
   
4. Snickers
   
5. Orbit
   
6. Trident (The world's first sugar-free gum!)
   
7. 5 React
   
8. Stride
   
9. Kit-Kat
   
10. Extra
    
11. Eclipse
    
12. Twix
    
13. Twizzlers
    
14. Skittles
    
15. Dove Bar
    
16. 3 Musketeers
    
17. Starburst
    
18. Milky Way
    
19. Butterfinger
    
20. Trident White
    
21. Hershey's Kisses
    
22. Tic Tacs
    
23. Dentyne
    
24. Orbit White
    
25. Ice Breakers

The rest of the world likes candy as well. Industry experts break up confectionery goods into three segments: chocolate, non-chocolate, and chewing gum. Chocolate is the largest category, making up 55 percent of all candy sold. Gum has a 14 percent stake in the industry, and is the fastest growing candy segment.

Is your favorite candy on this list? Leave a message and tell me more about the sugary goodness you crave at Halloween and all year long!

Worthy of Admiration

Earlier this year, Fortune Magazine named its 2010 list of the World's Most Admired Companies. Lately, I have noticed many of the food and beverage consumer packaged goods companies that made the list have been in the news for unveiling new products, sponsoring new causes, and earning awards for their outstanding treatment of employees. For this, it is worthwhile to point out which companies were a part of the list as we await the 2011 list early next year.

To rank the companies, Fortune surveyed businesspeople, asking them to vote for the companies that they admired most from any industry. Among the food and beverage CPG companies that landed on the overall top 50 list: Coca-Cola at number 10, PepsiCo at number 25, Nestlé at number 34, and General Mills at number 47.

Within the consumer food products industry, the survey recognized the following companies:

1. Nestlé
   
2. PepsiCo
   
3. General Mills
   
4. Unilever
   
5. Kellogg's
   
6. Danone
   
7. Kraft Foods
   
8. H.J. Heinz
   
9. Cadbury (On February 2, 2010, Cadbury became part of Kraft Foods.)
   
10. ConAgra Foods
    
11. Sara Lee
    
12. Dean Foods
    
13. Seasoning and sauce maker Ajinomoto

The survey acknowledged the following beverage companies as the World's Most Admired:

1. Coca-Cola
   
2. Anheuser-Busch InBev
   
3. Brewer SABMiller
   
4. Pepsi Bottling Group (Now part of PepsiCo.)
   
5. Coca-Cola Enterprises
   
6. Diageo
   
7. FEMSA, the world's largest Coca-Cola bottler
   
8. Heineken
   
9. Kirin Brewery
   
10. (Tie) Japan's Asahi Breweries and Danish brewing company Carlsberg A/S

Finally, survey results proved these food production manufacturers to be the best of the best:

1. Archer Daniels Midland
   
2. Corn Products International
   
3. Agribusiness and food company Bunge
   
4. Asia's leading agribusiness group Wilmar International
   
5. Chiquita Brands International
   
6. Smithfield Foods
   
7. Tyson Foods
   
8. Seaboard, maker of grain and agriculturally derived products
   
9. Sanderson Farms 100 percent natural chicken
   
10. Pilgrim's Pride

With innovation in products and manufacturing techniques, as well as exceptional corporate social responsibility practices and the support of employees through excellent benefits, these food and beverage companies deserve the title of one of the "World' Most Admired Companies."

How do you feel about the companies on this list? If you've worked for a business that made the list, leave a message and tell me more! If you feel that an important company was left off the 2010 list, let me know why. With so many industry changes, it will be interesting to see how the 2011 list will transpire.

How Sweet

Have you heard about Sweetest Day? Each year, it's celebrated on the third Saturday of October, which would make tomorrow the big day. Sweetest Day was founded in 1922 by Herbert Birch Kingston, a Cleveland, Ohio, candy company employee. Birch wanted to bring happiness to those less fortunate by sending them candy and small gifts to brighten their day. Today, the holiday has evolved to a time where friends and loved ones can show their appreciation, and I want to share some sweet recipes with you to make for the special people in your family, using the CPG products in your kitchen cabinet.

For breakfast, try your hand at Honey Vanilla Crème Stuffed French Toast featuring Coffee-mate, or Southwest Benedict Fritos Pie.

If dinner is your specialty, test one of these appetizing ideas:

• 3 Bean Java Chili from Folgers Coffee
  
• Chicken Satay with Peanut Sauce courtesy of Skippy Peanut Butter
  
• Coca-Cola French Onion Soup
  
• Healthy homemade chicken nuggets using Cheerios
  
• Tuna Noodle Casserole with crunchy Kellogg's Rice Krispies topping

If you're short on time, perhaps you can prepare a pitcher of Smucker's Heat Wave Punch or a side dish like Apple Coleslaw featuring Nestlé Juicy Juice.

What would Sweetest Day be without dessert? Attempt an after-dinner treat like Big Red Heinz Ketchup Cake, Hershey's Hugs & Kisses Crescents, or Mini No-Bake Twinkie Cheesecakes.

Bon appétit!

Be sweet to your loved ones and whip up one of these recipes this weekend! Please, share your tasty recipes that use common CPG products for unique dishes in the comments section.

That's Amore

October is National Pizza Month. Can you think of a better way to honor the Italian pie than with a post all about pizza? Let's take a look at how this staple of the American diet has evolved throughout the years and the many different options you can find today in your grocer's freezer.

In the 1960s, business owners Rose and Jim Totino branched out from their local pizza shop in Minneapolis to try their hand at frozen pizza. Their idea was to turn flavorless, hard frozen pizza crusts into flaky, delicious meals people could cook at home. Today, the Totino's line of pizza is owned by General Mills and is best known for its pizza rolls.

Tombstone Pizza came along in 1962. The pizza's odd name comes from its days in "The Tombstone Tap," a bar located across from a graveyard in Medford, Wisconsin. Nestlé USA now distributes the frozen pizza, which is available in 12 flavors and unique options like cheese stuffed and garlic bread crusts.

Along with these brands, Stouffer's dominated the frozen pizza category with its French Bread Pizza varieties for a long time. The market changed greatly, however, in 1995 when Kraft introduced its DiGiorno line of pizzas, designed to rise in your oven and taste more like delivery pizza. (Nestlé acquired Kraft Foods' frozen pizza business earlier this year for $3.7 billion.) The Schwan Food Company followed suit with its line of naturally rising pizza, Freschetta, shortly thereafter.

Today, consumers can find everything from thin to focaccia crust frozen pizzas to pre-made Boboli pizza crusts and refrigerated Pillsbury pizza dough. A number of restaurants now also sell their pies at the grocery store, including the signature deep dish of Uno Chicago Grill and the fresh, sophisticated tastes of California Pizza Kitchen.

Revenues from the frozen pizza industry increased from $3.1 billion in 2000 to $4.4 billion in 2009. This segment is growing faster than the overall food market and is expected to continue climbing as pizza remains the "go to" meal of busy Americans.

What are your thoughts about frozen pizza? Is there a certain brand or taste sensation you prefer? Leave a message and tell me about your favorite pizza from the grocery store.

Sports: More Than Beer and Nachos

While football season is just heating up, baseball season is coming to an end. What do athletes do in their spare time when sports wind down or when they decide the time has come to retire? Many sports pros have dabbled in the food and beverage consumer packaged goods industry, manufacturing everything from wine to donuts.

Take, for example, hockey legend Wayne Gretzky. After hanging up his skates, "The Great One" started his own winery with wife Janet in 2007, No. 99 Estates Winery. A portion of each wine sold benefits the Wayne Gretzky Foundation, dedicated to providing less fortunate youth with the opportunity to experience the sport of hockey. Hear all about Wayne's foray into vino on Wine Library TV.

Many football players have also taken the path into the wine business, including Drew Bledsoe and Mike Ditka, as have NASCAR drivers Mario Andretti and Jeff Gordon.

After Pro Football Hall of Famer Franco Harris left the game, he settled in Pittsburgh where he started Super Bakery in 1990. Harris' goal was to make junk foods more nutritious, and sold his goods, like donuts and pastries, to schools, hospitals, and airlines. In 2006, the football legend most known for "The Immaculate Reception," renamed his company RSuper Foods. Today, Harris' Super Donut and Super Bun products are sold publicly at Giant Eagle grocery stores in Pennsylvania. In the future, Harris hopes to expand the product line to include muffins, wraps, and other bread and pastry products.

Have you noticed other athletes lending their names to a food or beverage line on store shelves? Drop me a line and tell me more!